Intro

BODY PRODUCTS RELAX Pharma und Kosmetik GmbH is a leading supplier of high-quality medical, occupational safety and hygiene products for professional use in clinics, medical practices and care facilities.

With over 30 years of experience in the market, the company focuses on quality and reliability to provide its customers with innovative solutions that meet the highest standards.

However, increasing digitalization in the medical industry and new legal requirements such as the Medical Device Regulation 2017/745 (MDR) have presented Body Products with new challenges: Providing validated and up-to-date product information of the highest quality is essential to remain competitive in the dynamic market.

Customer key figures

> 2.500

Products

> 60

Employees

> 165 Mio. €

Revenue

The Challenge

Growing demands on data management in a highly regulated industry

The constantly changing requirements of the medical industry, in particular compliance with strict legal regulations, demanded that Body Products significantly optimize its data management.

The provision of product information on platforms such as the Healthcare Content Data Portal (HCDP) or the European EUDAMED database required accurate and up-to-date data formats. The company also had to map the COVIN (Content Validation Network) validation rules and create various provision formats such as BMEcat or specific Excel templates, which meant a great deal of manual effort without systemic support.

The classification of products according to international standards such as ECLASS and GS1 was also essential, as was the introduction of robust processes for the continuous quality assurance of product information.

“Entitys is a great solution for dealing with the specific requirements of our customers. With entitys, we have massively increased our reach and data quality while at the same time structuring our efforts better.”

Steffen Führing, Business Development @ BODY PRODUCTS RELAX Pharma und Kosmetik GmbH

Solution

A new data model for efficient management and integrations

To meet these challenges, Body Products implemented the Product Data OS from entitys.io, a PIM solution with additional modules that enables centralized management, maintenance and refinement of all product data.

Thanks to the close link between the lean Product Data OS and the ERP system, a smooth and automatic data exchange was realized, which means that all product data is always up to date.

To implement a new data model based on ECLASS, all items were pre-classified according to ECLASS 12.0 by master data specialists at entities.io. At the same time, the automated creation of import files for the HCDP was set up so that the data can be provided more quickly and without errors. Compliance with the COVIN rules and regulations was also ensured, guaranteeing full coverage of the data validation requirements.

“Entitys is a reliable partner that continuously develops its system and has been able to respond to our individual needs.”

Steffen Führing, Business Development @ BODY PRODUCTS RELAX Pharma und Kosmetik GmbH

Results

By implementing the PIM solution from entitys.io, Body Products was able to use its product data as a further competitive advantage.

The manual effort required to create recurring data templates was reduced by up to 75%, while the effort required to post-process product information was reduced by up to 80%. This enabled the company to enter new markets with the same team and significantly increase efficiency throughout the organization.

Thanks to entitys.io, Body Products now provides its customers with validated product information more quickly, ensures compliance with legal requirements and has been able to further raise its profile as a leading provider of medical protective articles and hygiene products.

Key results

– 75%

Manual effort for templates

1

Single Point-of-Truth

– 80%

Follow-up work

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