Intro

ORGATEX GmbH is a leading provider of solutions in the field of visual factory organization and process optimization. With over 50 years of experience, the company supports numerous industries in designing efficient and sustainable workflows. ORGATEX relies on durable, environmentally friendly products that meet the requirements of modern production environments.

Before implementing entitys.io’s Product Data OS, ORGATEX faced the challenge of efficiently managing their product data while ensuring consistency and smooth integration with their downstream systems and channels.

Learn how ORGATEX introduced a single point of truth with entitys.io’s PIM solution that improved data quality, automated manual processes and significantly simplified system integration.

Customer key figures

> 22 Mio. €

Revenue

> 110

Employees

1970

Year of foundation

The Challenge

Unstructured data and manual processes

Even a company like ORGATEX, which has proven itself as a reliable partner in visual factory organization for decades, is confronted with the challenges of rapid digitalization: Previous data maintenance in Excel spreadsheets was built on proven foundations, but in order to meet the increasing demands for consistency, efficiency and scalability, ORGATEX decided to modernize its product data management in a future-proof and sustainable way. Key challenges were addressed in the process:

On the one hand, data maintenance was inconsistent and error-prone due to the use of different sources and formats. Secondly, the management of product information in Excel spreadsheets did not allow plausibility checks between classes, hierarchies, characteristics and value lists or a structured consistency check. All of this led to a high expenditure of time and a considerable susceptibility to errors in product data management.

In addition, the updating of product information, particularly in the eShop, was inefficient. On this channel in particular, customers often had difficulty finding the products they were looking for, as assigned technical attributes were usually only available as unstructured text and not as usable filter criteria.

In addition, the creation of data sheets was a time-consuming process that required manual intervention in InDesign, as the necessary information was scattered across several sources.

„With the introduction of the PIM system, we were not only able to
not only significantly increase the quality of our product data, but also ensure consistency across all catalogs. For our customers, this means reliable and precise
information – for us, it makes data maintenance much easier.”

Hubertus Steinberg, E-Commerce Manager @ ORGATEX

Solution

A new data model and intelligent automation

ORGATEX has always relied on innovative and efficient solutions. In order to further optimize existing processes and future-proof product data management, ORGATEX decided to introduce the Product Data OS from entitys – a PIM solution that has been specially expanded with additional modules to meet the company’s high requirements.

In addition to pure implementation, entitys Master Data Managers provided operational support in the development of technical features, the addition of missing values and the optimization of classifications.

By consolidating and standardizing product information in a central source, a consistent data model was created that includes a clear and consistent classification hierarchy as well as individual feature and value lists for each product class.

Thanks to the intelligent import engine of entitys.io’s Product Data OS, new items created in the ERP or updated master data are now automatically recognized and transferred to the PIM system. This ensures that all product information is always up to date.

The implementation of the BMEcat standard has also created an efficient and standardized format for providing data for e-commerce sales channels.

Data sheets can now also be created fully automatically based on the centrally stored information using a datasheet generator provided by entitys.io.

“Thanks to the fast and efficient storage in the PIM system, we can complete tasks much faster and in a more targeted manner. The centralized management of product texts not only simplifies our current processes, but also offers exciting prospects, such as the future integration of AI for even more intelligent data processing.“

Jakob Szucko, Head of Marketing @ORGATEX

Results

The successful implementation of entitys’ Product Data OS has enabled ORGATEX to further increase its already high level of efficiency:

Data maintenance time was reduced by 80%, allowing the company to free up capacity and focus even more on strategic initiatives. At the same time, the data error rate was virtually eliminated, resulting in a significant increase in data quality. The simplified system integration reduced the maintenance effort of the eShop, while update time was improved by 50% and data availability by 80% – a clear benefit for the user experience and customer satisfaction.

By introducing the Product Data OS from entitys, ORGATEX has not only optimized its internal processes, but has also positioned itself as a reliable partner in a highly competitive market.

Key Results

> 3.800

Managed SKUs

– 99%

Data error rate

+ 80%

Data availability

– 50%

Update time of the eShop

– 80%

Data maintenance time

Whats Next

More connections, additional modules and new markets

Connecting the online store to the PIM system was just the first step for ORGATEX. The next step is to integrate other marketplaces and procurement platforms such as simple system and JAGGAER in order to expand market coverage.

ORGATEX is also examining the use of other Product Data OS modules, such as Digital Asset Management (DAM) and document management, to optimize media and document maintenance.

A more intensive collaboration with entitys.io is planned for 2025, in which further interfaces are being worked on to further improve system integration. English translations are already integrated into the PIM system, and in the future more sales partners will benefit from product data in the respective national language. This will greatly facilitate ORGATEX’s international market development and support sales activities in various regions.

In the medium term, ORGATEX plans to further consolidate data quality in the German market and then expand into new markets. The integrated translation assistant from entitys.io will play a central role in minimizing the translation effort and making the catalogs efficiently available to other international partners. Further system optimizations are continuously being examined in order to make data exchange even more efficient.

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